Origins

SponsorSA is the brainchild of Alison Spratley, whose career in marketing has seen her act on behalf of sponsors, as the sponsoring party and as a supplier to sponsorship properties.

“I found it incredulous that marketing management has to wade through pages and pages from at least 50 proposals that land on their desks, every day!

There are brands, big and small, that are looking to support projects in South Africa be they education, sport, community or entertainment but they only get to see those that bang their drum loud enough, and quite frankly those who are well connected.

Some sponsorship properties have found themselves priced out of the market, which leaves marketers looking for that something special – but affordable whilst meeting their communication objectives.

So quite simply – I decided to start an online portal that lists all the properties we can list for marketing management to peruse at their leisure – even delegate this task to their own agencies, advertising, public relations or event managers – but it’s one place to look!"

So it’s a win all round